Liverpool FC and The Coca-Cola Company are extending their multi-year partnership, launching a new chapter with deeper integration at Anfield and expanded support for LFC Women.
Since 2020, the collaboration has delivered popular, fan-focused campaigns, including the highly-engaging ‘Christmas Carpool’. Moving forward, the partnership will continue creating memorable experiences and digital content that bring global supporters closer to the club.
Coca-Cola will also retain pouring rights for its beverage portfolio at Anfield and club events. LFC’s Ben Latty expressed excitement about enhancing the matchday experience and supporting the women’s team. Javier Meza of Coca-Cola highlighted the joy of sharing moments of refreshment with the club’s passionate global fanbase, reinforcing Coca-Cola’s long-standing commitment to football.
