A new citizen-powered programme, COLE2Crea8, has been announced to transform creativity into jobs, enterprise, and inclusive economic growth across all 319 wards of Rivers State.
Operating under The COLE’ctive Initiative, the platform reframes the creative sector—spanning arts, fashion, music, film, and digital content—as vital economic infrastructure. Inspired by the vision of Mr. Tonye Patrick Cole, it moves creativity from informal activity to a structured driver of opportunity.
“Creativity is not a side economy—it is a serious driver of jobs, identity, and opportunity,” stated Mr. Cole. “COLE2Crea8 connects talent to structure, markets, and growth.
”The ambitious statewide framework aims to engage 319,000 creatives, establish a network of enterprise hubs in every ward, and integrate creative marketplaces into digital platforms. It focuses on bridging the gap between artistic talent and sustainable livelihood through training, visibility, and business support.
A programme representative emphasised its economic intent: “It builds bridges between talent, enterprise, and markets.
”Early participants highlight the shift. “This platform treats creatives as entrepreneurs,” shared one creative entrepreneur. “It helps us move from talent to sustainable income.
”By embedding creative enterprise into civic and economic systems, COLE2Crea8 positions the creative economy as a cornerstone for jobs, youth opportunity, and shared prosperity in Rivers State.
